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The original meta description is 166 characters long, which exceeds the recommended length of 50-160 characters. Here's an optimized version that retains the core information and should entice users to click:
"Ethically sourced, premium caviar for any occasion. Explore our exceptional collection at London Caviar Company. Shop sustainably & get free 30g tins on orders over £250."
This edited meta description is 146 characters long and covers the key selling points of ethical sourcing, premium quality, special offers, and a call-to-action to explore the collection. It should perform well for SEO while piquing the interest of potential customers.
"Ethically sourced, premium caviar for any occasion. Explore our exceptional collection at London Caviar Company. Shop sustainably & get free 30g tins on orders over £250."
This edited meta description is 146 characters long and covers the key selling points of ethical sourcing, premium quality, special offers, and a call-to-action to explore the collection. It should perform well for SEO while piquing the interest of potential customers.